Identify problems and/or opportunities in an existing ecommerce mobile application and utilise our knowledge in designing a solution. The project entailed designing a clothing retail app from scratch. The ideas listed below apply to most fashion retailers with an ecommerce presence. We chose to design and develop a Responsive ecommerce app because of the platform’s stability and rich set of ecommerce features.
Identify problems and/or opportunities in an existing ecommerce mobile application and utilise our knowledge in designing a solution. The project entailed designing a clothing retail app from scratch. The ideas listed below apply to most fashion retailers with an ecommerce presence. We chose to design and develop a Responsive ecommerce app because of the platform’s stability and rich set of ecommerce features.
They are very late in the game for a digital transformation. They decided not to invest in digital because they preferred keeping the service in person. Customers have been asking about it for years, complaining that they can’t find their size in the shop, so they always order clothing online from other stores. Midori has also acknowledged the fact that they have plenty of remainder inventory in their warehouses that are very difficult to move. Today, due to digital shift in consumer behaviour, prolonged requests from customers for online access and the need to clear warehouse inventory to cut costs, Midori decided to extend their services digitally by making their products available online.
Ther approach to UX design puts users first. My UI/UX design approach is generally customized based on the client requirements, we follow a lean UX program with a balance in user research, prototyping, mockups, usability testing, and required design documentation. This helps in keeping things practical, actionable, and cost-effective while delivering the quality and well-researched design decisions.
A feature roadmap was developed using inputs from interview, survey and secondary research. Must have MVP features requested by participants as essential to an e-commerce website were given high priority. Typical features in a clothing website was added along the way which would help users in their buying process. A feature roadmap is a high-level visual summary that maps out the vision and communicates the why and what behind what I plan to build. Therefore, I listed the key features that would be included in my product’s design based on Mirror-user-research-conclusions, the business needs, the persona, and the market I analyzed. Afterwards, I prioritized the features on the list based on their importance to the business and the users.
Feature Adaptability
Product Uptime
Customer Happiness
Automation Readiness
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